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Access to clean water is a big problem in East Africa, drinking unclean water can lead to illnesses including dysentery, typhoid, and cholera. Boiling water uses fuel which makes it expensive. Safe Water Ceramics of East Africa (SWCEA) are working to solve this. SWCEA manufactures and distributes the Maji Salama ceramic pot filter that, when used, minimises disease and death from drinking unsafe water. The Maji Salama ceramic filter is a sustainable point-of-use water treatment produced by SWCEA. It cleans water at an effectiveness rate of 99.99%, lasts at least 5 years and costs $40 (about £28). Over a 5-year life that is $0.001 USD per litre, making safe water accessible and affordable for all. SWCEA hopes to double its production and sale of its filters, which are produced in their factory on the outskirts of Arusha, Tanzania.